Mobile commerce has been steadily gaining traction over the last few years; as a result, online businesses are booming, and customers are enjoying a fantastic mobile shopping experience.
Facebook Shops is a new way for businesses to set up a single shopping experience on Facebook and Instagram.
It's an easier and more convenient way for customers to find products they love from businesses worldwide, get to know brands they previously did not know, and likely make a purchase.
Facebook Shops help to connect businesses with customers. It's a new way for customers to ask questions about products and communicate with businesses before making a purchase.
For example, if you're looking at buying shoes on Facebook Shops, you can message the company or business selling the product and ask them any questions you may have. The business can then get back to you quickly and answer your question or make recommendations about what might suit your needs by messaging you back.
This means customer service is done on the same app where the shopping happens, making it easier for everyone.
Facebook Shops provides an avenue for clients to try out a new product or brand they haven't heard of yet.
With all the people using Facebook, you may likely come across products or businesses you wouldn't have otherwise.
Shopping on Facebook brings these products to your attention and makes it easy for you to look at what they're selling, compare different sellers and buy the product from the seller with the best quote.
Customers can use Facebook Shops to browse showcased goods, list prices, and link directly to the products being sold on the app.
The obvious benefit of this is that shopping online is just more manageable because the client doesn't have to leave the site or app they're currently using to purchase something.
There's also something slightly more exciting about seeing what's available when you're scrolling through your News Feed instead of going out of your way to visit a website to buy something.
When purchasing Facebook Shop, customers should follow these straightforward steps:
1. Use their mobile device to log into Facebook.
2. In iOS, tap in the bottom right corner, and in Android, tap in the top right corner.
3. Click Shop. If they don't see Shop, select See More.
4. See all of the products available for purchase by tapping the shop's name. Alternatively, one can tap a product for direct access to its page.
5. When viewing product pages on a shop's website, the customer will need to complete their purchase on the shop's website.
Customers can see what's being offered without navigating away from an app they're already using all day, every day.
Facebook Shops is designed to be a simple and seamless experience for the customer, whether shopping on a mobile device or desktop.
When shopping on Facebook Shops, you can browse, search and discover your favorite brands since Facebook Shops are open 24/7. Feel free to browse from anywhere at any time. Your favorite brands and stores are just a click away.
When looking for items in Shops, there is a wide variety of products to choose from. This catalog can be shared with friends and family. Sometimes, shops may be running promotions and discounts, which help the client save a few dollars.
It's also easy and convenient to manage the shopping cart, check out and make secure payments once done with shopping.
Customers can also save products that they may want to purchase later.
It is common for us to buy things that we don't need when we go physical shopping, all because of the pressure shopkeepers put on us or how they use their selling skills to convince us. With Facebook Shops, a customer is likely to browse and buy the exact item(s) they need.
We are living in times of the Covid-19 pandemic. Being in crowds of shoppers can be risky, and sometimes the traffic can be frustrating, especially around holidays, festivals, or weekends.
Being stuck in the crowds of shoppers and hustling for parking spaces can also make us feel hurried or rushed.
With Facebook Shops, the customer does not feel this pressure, doing it from the comfort of their couch or bed, which is a pretty convenient and pleasant experience.
Disclaimer: This article is for informational purposes only and is not intended to be a substitute for professional consultation or advice related to your health or finances. No reference to an identifiable individual or company is intended as an endorsement thereof. Some or all of this article may have been generated using artificial intelligence, and it may contain certain inaccuracies or unreliable information. Readers should not rely on this article for information and should consult with professionals for personal advice.